Saturday, March 29, 2008


Google Cares

Over at Google, they are really raising the bar as to corporate responsibility. They’ve gone dark. Not dark as in off-line, not-doing-any-business dark; no, dark as in they’ve got a black background dark.

“Google users in the United States will notice today that we "turned the lights out" on the homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour

Yep, people all over the world will be turning off their lights for one hour tonight (8-9PM local) to promote energy conservation...and probably bash Bush. But this puts me in a quandary as I will then be attending the annual MPILP auction at the Maryland Law School in Baltimore – another feel-good happening designed to promote greater awareness of some other leftist agenda.

Of course, while I’m at the auction, my lights in my home will be out so maybe I can claim credit for being socially conscious on two fronts…and if I leave early to watch the NCAAs, I’ll just go to some repressive sports bar so any carbon footprint blood will be on their hands.

Side Note: The best part of Google’s campaign:

“As to why we don't do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display.”

Damn, damn, damn, I didn't know about this until it was already over. I'll have trouble sleeping tonight. It's George Bush's fault.

On an less sarcastic note, how are sports bars repressive? They seem more impressive to me--

I would be happier with Google if they would promote not conservation - though that's not bad - but wide-spread DIY power production. The American yard would look better with alternator windmills and solar panel batteries than with garden gnomes.

Happily, solar cells can now be produced such that in capital cost per watt they compete with coal, and in energy they produce many times their production inputs during their useful life.

More domestic energy means more economy, more trade, more freedom, more health care and less spending money for the likes of the Emir of whatever or Hugo Chavez.
thanks Will - the comment about sports bar was meant to be tongue-in-cheek because we know they'd be oblivious to Earth Hour - what with the NCAAs on

Bruce - I'm all for the cheap energy - if solar cells can provide then bring them on...although the pay back better not be over some 25 year period
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